Rise Ventures

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Joana Cervetto

Venture Studio Analyst

Hi, I’m Joana! I was born in São Paulo, but have always shared my time between this big city and my favorite place, Ilhabela. I graduated from FGV in business administration, and during my time at university was very interested in culture and social inclusion, and spent 6 months studying in China, as well as carrying out a project about social banking and financial inclusion in the State of São Paulo.

I started my career with projects financed by Lei Rouanet at MASP, and then with project finance at Hidrovias do Brasil, a company that operates waterways in Latin America. The two experiences were very rich, and served to show me the importance of private enterprise in transforming Brazil. Today, at Rise, I’m an analyst with one of our theses, at Beleaf.

Outside of work, I like to get home and play the piano or look after the plants in my greenhouse, activities that help me disconnect from the day-to-day pressures. On week-ends, I like to cook, invite some friends over, or escape to go sailing with my father (we both love the sea!).

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