An online retailer of ultra-frozen, plant-based, ready-meals and snacks. Founded by Fernando, Fábio & Jônatas, friends who had the same desire to change how plant-based food is perceived: it can be delicious, practical and nutritionally balanced.
The company is an online market pioneer — one of the first movers to conquer a flexitarian target public — offering creative products of high quality, flavor, and nutritional balance, through a highly capable team with the ability to deliver.
We joined the company in 2017, raising capital after building a new roadmap plan. The business was previously focused strictly on the online channel in São Paulo. We pivoted the rebranding process to appeal to a wider public, and launched a new e-commerce channel. We also created a geographical expansion plan through distribution centers and premium food retail offline.
Everything is produced using the same base production kitchen scaled up accordingly.
Our impact is focused around the issue of global warming, reducing the CO2 footprint, respecting and preserving life and focusing on small and organic producers.